Urban Gospel Music Culture

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My Theses on Urban Gospel Music Culture looking at Uprise Music TV and the different readings of the culture. BA (Hons) Media & Communications
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  The Uprise: Urban Gospel MusicCulture in the UK What representations of British Urban Gospel Music Culture areconstructed in the Uprise Music Television Teaser promotional videoand how are these constructs interpreted and reflective of its audience? Daniel J. BlydenBA (Hon ’ s) Media and Communications2010  Page | 2  Page | 3 The Uprise: Urban Gospel MusicCulture in the UK What representations of Urban Gospel Music Culture are constructed inthe Uprise Music Television Teaser promotional video and how arethese constructs interpreted and reflective of its audience? Daniel J. BlydenBA (Hon ’ s) Media and Communications2010 Word Count: 13,197  Page | 4 Abstract  ______________________________________________________________ Gospel in the context of music is a hybrid genre identifiable by its faith basedlyrics and soulful expression. A niche genre of African American srcin, gospelhas occasionally made crossover hits tapping into the mainstream market andincreasingly fused its styles with more mainstream genres of popular music.Over the years it has made its transition over into the British music industry.This study looks at British urban gospel music culture, a contemporary form ofgospel music, and how it is represented in the music television show Uprise.Through a semiotic analysis and focus group research, I identify and outline anumber of representational constructs within the text in order to contribute todebates around the authenticity in gospel music in a non-theological way aswell as to debates around the communication process and reception theory. Iargue that urban gospel music culture amalgamates conflicting identitiesenabling them to coexist in one aesthetic for a niche audience. Theseconstructs are interpreted in a variety of ways by the audience depending ontheir predispositions about religion and music.
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