[EPub Download] Marketing Strategy A Decision-Focused Approach Download Ebook

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  • 1. [EPub Download] Marketing Strategy: A Decision-Focused Approach Download Ebook
  • 2. Book Details Author : Orville C Walker ,John Mullins Pages : 384 Binding : Paperback Brand : Brand: McGraw-Hill/Irwin ISBN : 0078028949
  • 3. Description Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
  • 4. If you want to download this book, click link in the next page
  • 5. Download or read Marketing Strategy: A Decision-Focused Approach by click link below Download or read Marketing Strategy: A Decision-Focused Approach OR
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