Uni Life Project

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Business Planning Project Called UNI LIFE
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  Uni-Life Business plan prepared 2010 Page 1 .....it is worth living   Business plan Uni-Life Corporation University of Greenwich   Medway Campus   Chatham   ME4 4TB   Phone: 0123456789   Fax: 0123456789   Mobile: 0123456789   E-mail: admin@uni-life.com   Web site: www.uni-life.com    Uni-Life Business plan prepared 2010 Page 2 TABLE OF CONTENTS Business overview ....................................................................................................................................... 3   Mission ........................................................................................................................................................... 3   Objectives ..................................................................................................................................................... 3   Keys to success ........................................................................................................................................... 3   Introduction ................................................................................................................................................ 3   Business strategy ...................................................................................................................................... 4   Tactics ............................................................................................................................................................ 5   strategic issues ........................................................................................................................................... 5   Core values ................................................................................................................................................... 6   Business environment  .............................................................................................................................. 7   Internal environment .............................................................................................................................. 7   Micro environment ................................................................................................................................. 11   macro environment ................................................................................................................................ 13   SWOT analysis .............................................................................................................................................. 14   MARKET analysis ........................................................................................................................................ 16   Current position and research ........................................................................................................... 19   Market segmentation ............................................................................................................................. 19   Financial budgets and forecasts ....................................................................................................... 21   Break-even Analysis ............................................................................................................................... 21   Payback method of the Business ...................................................................................................... 25   Net present value of the business ..................................................................................................... 26   Profit and loss Account ......................................................................................................................... 27   Balance sheet ............................................................................................................................................ 29   Cash Budget ............................................................................................................................................... 30    Appendix .......................................................................................................................................................... 33    Uni-Life Business plan prepared 2010 Page 3 BUSINESS OVERVIEW MISSIONUni-Life mission is to provide finest quality and variety of interestingmerchandise options to students at ever low bargain price. Uni-Life wants eachstudent to feel as though he/she has gotten West End treatment at a bargainprice. Dedicated to customer service Uni-Life will give its patrons the kind of service that is respectful and prompt.   OBJECTIVESUni- Life’s objectives for the first four years are:      To provide a wide range of merchandise at a reasonable price    To achieve a healthy profit margin within the first year    To achieve a modest net profit by year two    To develop an effective, well placed e-commerce site    To launch a laser focused marketing campaign in a controllable and measurable market that drive customer’s towards the company’s website      To be an active and vocal member of the student community and providecontinual re-investment through participation in students unionactivities.   KEYS TO SUCCESSUni- Life’s keys to success are:      Marketing    Product quality    Sell a broad range of products    Provide for the satisfaction of 100% our customers    Be an active member of the student community    Encourage customer input INTRODUCTIONUni-life is a start-up online, retail, supply chain and convenience store of the 21 st   century future, designed with students in mind and fulfilling a need that willcontinue to grow into existence in a foreseeable future.With a centralized and modernized warehouse and distribution centre, Uni-Lifewill be providing high quality and necessary services to university studentsacross the nation. We will provide online services that students will be verymuch interested in making use of as it will be as simple as just registering andmaking their intention known. Upon completion, student will be able to enjoy the  Uni-Life Business plan prepared 2010 Page 4 services we rendered ranging from online shopping, delivery, price-comparison,in store retail shops to social well-being issues. In order to impact the future of the nation, students deserves these fantastic services that will meet their most  essential daily needs while at university because we believe university life “i t is worth living”.  We will offer the cheapest price but high quality products and services that canbe found on any campus nationwide. We have a centralized system in place that offers solution to online merchants of physical, non-perishable products.Furthermore, the company utilizes a consolidation approach in handling allproduct returns that allows online merchants to instantly save bad sales, restorecustomer satisfaction and stimulate repeat sales, while offering students aconvenient, centralized online location to claim returns. By creating a newservice category and utilizing the first-mover advantage, and with an aggressivemarketing plan, easy to use website and efficient distribution system, Uni-Lifepositions itself for rapid growth and gains a strong opportunity to raise entrybarriers for possible competition.We expect to experience a steady growth throughout our first year even thoughwe are new business enterprise. As we become more familiar to the students weexpect to gain more market share and would like to see progressive growth inthe following year. Fig.1. First four year predicted growth BUSINESS STRATEGYUni-Life Corporation we will benchmark our objectives for sales promotion,mass selling and merging internet marketplace. We are focusing our marketingeffort on student community that wants interesting variety of merchandise at bargain prices. Students are always looking for proactive, non-invasive ways of having their needs met. Our strategy is to treats this student as one big family ina community. This means our marketing resources will be centred on both sales -1012345Year OneYear TwoYear ThreeYear FourSalesGross MarginNet Profit
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