Religare Securities

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2010 MARKET PENETRATION STRATEGIES MEGHA GROVER KIAMS, HARIHAR 5/28/2010 ACKNOWLEDGEMENT I, MEGHA GROVER, PGDM Student in Kirloskar Institute of Advanced Management Studies, Harihar is highly thankful to all those who guided me in completing this project. First of all, I would also like to pay my heartiest thanks to my faculty guides- Prof. T Vishwanathan and Prof. Abhishek Ranga as well as my company guide- Mr. Pankaj Pandey, BM, Religare for providing me with the useful tips and suggestion
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2010 MEGHA GROVER KIAMS, HARIHAR 5/28/2010 MARKET PENETRATION STRATEGIESACKNOWLEDGEMENT I, MEGHA GROVER, PGDM Student in Kirloskar Institute of Advanced Management Studies, Harihar is highly thankful to all those who guided me in completing this project. First of all, I would also like to pay my heartiest thanks to my faculty guides- Prof. T Vishwanathan and Prof. Abhishek Ranga as well as my company guide- Mr. Pankaj Pandey, BM, Religare for providing me with the useful tips and suggestions regarding the project. I would also like to pay my thanks to entire KIAMS Faculty and Religare family especially Religare relationship managers(RM’s), who provided me such a wonderful guidance to do research project and provided their valuable suggestions in understanding the work of this project. MEGHA GROVER PGDM STUDENT KIAMS, HARIHARTABLE OF CONTENTS Acknowledgement Project Summary 1. Industry Profile 2. Recent development in Brokerage Industry 3. Major changes in the recent years 4. Regulation of securities market by SEBI 5. SEBI’s regulation for Demat or Depository 6. Mode of investment-Capital Market 7. Top 20 exchanges of the world. 8. Trading network 9. Corporate Hierarchy 10. Competitive analysis of Securities Industry 11. Depository and Depository Participant 12. Religare Enterprises Limited- Vision and Mission 13. Management and Company profile 14. Religare subsidiaries 15. Religare Products offerings 16. Swot analysis of Religare Securities Limited (RSL) 17. Analysis and Details of RSL competitors 18. RSL margining in Capital Markets 19. Article on Institutional Brokerage in India 20. Evaluating Customer satisfaction and strengthening customer retention. 21. MasterCard Consumer Confidence survey 22. Questionnaire preparation and Precautions to be followed. 23. A copy of Questionnaire 24. Questionnaire analysis and Interpretation 25. Conclusion 26. RecommendationPROJECT SUMMARY The project objective included finding the customer satisfaction, expectations from stockbrokers in Delhi and NCR regions and deriving the market penetration strategies for Religare Securities Limited (RSL). In this project I did a telephonic survey of the customers other than the Religare and on dead account holders of Religare Securities to enquire satisfaction level of customers and to providing recommendations on increasing customer base. The project was also focussed upon the changing role of brokerage houses, SEBI’s Regulation and to understand role of relationship manager as a financial advisor for deepening client-RM relationship. I also tried to find out that there were some clients who denied shifting their existing brokerage firm & why some clients were ready to change their broker firm. Objective of the study: The Research project has been carried out to aid the Religare Securities in offering services that the customer needs, to improve on some of the existing services of the firm, to study the customer behaviour towards their brokerage firms and for helping Religare to increase its customer base.
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