Getting A Website

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1. Getting A Website from plan to promotion 2. Introducing The Steps 1) Determine why you want a website 2) Registering your domain name 3) Choosing who builds your site…
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  • 1. Getting A Website from plan to promotion
  • 2. Introducing The Steps 1) Determine why you want a website 2) Registering your domain name 3) Choosing who builds your site 4) Building your website 5) Making your website sticky 6) Promoting your website
  • 3. Determine why you want a website Step 1
  • 4. Setting your website objective(s)  Push a product  Retail out of hours  Offer a free trial  Find staff  Initiate communications  Trade directly
  • 5. Registering your domain name Step 2
  • 6. Register your domain name  Approx. £10 - £40  Choose a domain name that says:  HEWGoldwyns.co.uk  ProfessionalLifeCoaching.com  CliosRestaurant.co.uk
  • 7. Choosing your web designer Step 3
  • 8. Who builds your site 1) DIY 2) Use an online site design tool 3) Outsource / hire a web design team
  • 9. Pros and Cons of DIY + Might be cheaper + More convenient - No expert evaluations - Takes a long time - Needs specialist tools and knowledge
  • 10. Use an online site design tool
  • 11. Outsource / hire a web design team + Expertise in web design & related skills business consultancy, IT, graphics, etc… + One less thing to worry about + Fewer “growing pains” - Higher up front costs
  • 12. How to find a web designer  eBusiness Club Coordinator Catherine Turner EssexEbusinessClub.co.uk  Business Link for Essex BL4E.co.uk  UK Web Designer’s Association UKWDA.org
  • 13. Choosing your web designer  Check portfolio and ask questions  Ask for a rate card or pricing for a site already built as a guide  Can they help you when you grow?  Do you feel comfortable?
  • 14. Building your website Step 4
  • 15. Web page <body onLoad="MM_preloadImages('imag es/home2.gif','images/registration2. gif','images/onlinedemo2.gif','image s/brochure2.gif','images/contact2.gif ')"> <table width="770" border="0" cellspacing="3" cellpadding="0" align="center"> <tr> <td colspan="5" height="41"><a href="/index.php? page=home&PHPSESSID=7fd1882 9006d5a3fcde900fe2667ebce"><im g border="0" src="images/myskillstestlogo.jpg" width="350" height="53" alt="MySkillsTest.com"
  • 16. Content Page Example
  • 17. Content Page Example
  • 18. Testing Phase  Test speed of loading  Test links all work correctly  Test on critics
  • 19. Making Your Site “Sticky” Step 5
  • 20. Keep It Appropriate  Attract People, not Detract People  Related weblinks to other sites/products  Music, weather, news, quotes, sport scores, jokes, cartoons  Newsletter Signups, competitions
  • 21. Where To Get Free Content  FreeSticky.com  inPhone.com  Moreover.com  News.Yahoo.com
  • 22. Marketing your site Stage 6
  • 23. Search Engine Marketing
  • 24. Search Engine Marketing
  • 25. Remember… Everyone wants 1st page ranking Only 10 can succeed organically!
  • 26. Pay per Click (PPC) Overture
  • 27. Pay per Click Google Adwords
  • 28. Offline Marketing Don’t forget to tell people about your site with your Stationery Vehicle graphics Press releases Answer phone Email signature Radio marketing TV marketing Verbal marketing
  • 29. Thank you for your attention This presentation & handouts can be downloaded at www.zestcity.com/rochford.htm Scott Whitehead eBusiness Consultant Zest City Email info@zestcity.com Tel: 0845 686 9378 – 0845 686 ZEST Fax: 0870 446 9378 – 0870 446 ZEST
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