Entry Strategies

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  GLOBAL ENTRY STRATEGIES DR. KOKIL JAIN  ENTRY DECISIONS Entry decisions heavily influence the  firm’s  other marketing mix decisions. Several interlocking decisionsneed to be made. The firm must decide on: ã  The target product/market, ã  The corporate objectives for these target markets, ã  The mode of entry, ã  The time of entry, ã  Amarketing mix plan, and ã  A control system to monitor the performance in theentered market  TARGET MARKET SELECTION ã  Indicator selection and data collection ã  Determine the importance of countryindicators ã  Rate the countries in the pool on each indicator  ã  Compute overall score for each country.
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