Driving Food Security through Connectivity

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Driving Food Security through Connectivity ITC eChoupal Changing Rural Trade Structures Context Food Security ã For whom ?? ã With Increased urbanization – Food Security will be a greater concern for urban poor and middle class than Rural Poor Scope of Market Connectivity ã Reduce Value Chain Cost ã “ Vendor Engagement” – Improve on Softer issues : Fairness , Respect and Motivation ã Improve Knowledge & Transaction Connectivity – Information -- converted to Knowledge to improve decision m
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