Business Project[1]

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Walt Disney world Business project Industrial Placement Project Walt Disney world, Orlando Florida, USA Student Name Student Number Ravinder singh Bhati 20021540 42322 Relation Number INSTITUTE OF INTERNATIONAL HOSPITALITY MANAGEMENT CHRISTELIJKE HOGESCHOOL NETHERLANDS SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF THE DEGREE OF BACHELOR OF BUSINESS ADMISTRATION (HOTEL ADMINISTRATION) Acknowledgement CHN The Netherlands Ravinder singh bhati 1 Walt Disney world Business project
  Walt Disney worldBusiness project  Industrial Placement Project Walt Disney world, OrlandoFlorida, USA Student Name Ravinder singh Bhati Student Number 20021540Relation Number 42322  INSTITUTE OF INTERNATIONAL HOSPITALITY MANAGEMENT CHRISTELIJKE HOGESCHOOL NETHERLANDS  SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF THE DEGREE OF  BACHELOR OF BUSINESS ADMISTRATION  (HOTEL ADMINISTRATION) Acknowledgement CHN The Netherlands Ravinder singh bhati1  Walt Disney worldBusiness project I had a lot of support when working on this industrial placement project and thereforeI was able to complete the project successfully. First, I would like to show myappreciation to my family members, my parents and my friends. Although they arefar away from me during my study life, they keep encouraging me and supportingmy study and therefore I can continue my study for so many years. The only reasonthey have done many things for me is in the hope that I can achieve a lot of successin my future career, so here I would like to show my deep appreciation to them.Another person I would like to thank is Mr. Ala Hoekstra who is my industrialplacement mentor and my personal coach at CHN. He has supported me a lot withthis project by giving me feedback and useful suggestions so that I have better ideasto continue my research.Furthermore, I would like to give my acknowledgement to Mr. Chris stone, ShokHussein, Raymond Samuels, manager and supervisor of the Room Service. Chrisshowed a Positive attitude and provides me the information whenever I needed, sothat the entire process of the project could go smoothly. CHN The Netherlands Ravinder singh bhati2  Walt Disney worldBusiness project Table of Contents: Title page1Acknowledgements2 Chapter 1Introduction 1.1 Company Description41.2 Internal/External Analysis 141.2 (a) SWOT Analysis141.2 (b) PEST Analysis181.2 (c) Porter’s Five Forces20 Chapter 2Literature Review 2.1 Scheduling222.2 Budgeting23 Chapter 3Issues for Investigation 3.1 Aims and Purpose243.2 Problem Statement243.3 Research questions24 Chapter 4Methodology 4.1 Types of methods254.2 Reasons of methods chosen26 Chapter 5Implementation 28 Chapter 6Results 6.1 Findings296.2 Data Analysis41 Chapter 7Conclusions / Recommendations 42 Chapter 8Bibliography / Appendix 44 Walt Disney world  CHN The Netherlands Ravinder singh bhati3  Walt Disney worldBusiness projectWalt Disney World Resort is the most visited and largest recreational resort in the world,containing four theme parks,twowater parks, twenty-three themed hotels, and numerous shopping, dining, entertainment and recreation venues. Owned and operated by theWalt DisneyParks and Resortssegment of The Walt Disney Company, it is located southwest of Orlando. The  property often is abbreviated Walt Disney World  ,  Disney World  or  WDW  .It opened onOctober 1,1971, with theMagic Kingdomtheme park, and has since addedEpcot (onOctober 1,1982),Disney's Hollywood Studios(onMay 1,1989), andDisney's Animal Kingdom(onApril 22,1998).  History and development  In 1959, the Walt Disney Company, under the leadership of Walt Disney,began looking for land for asecond resort to supplementDisneyland,which had opened inAnaheim, Californiain 1955. Market surveys revealed that only 2% of Disneyland's visitors came from east of theMississippi River,where 75%of the population of the United States lived. Additionally, Walt Disney disliked the businesses that hadsprung up around Disneyland and wanted control of a much larger area of land for the new project.Walt Disney first flew over theOrlandosite (one of many) onNovember 22, 1963, the dayJohn F. Kennedywas assassinated. He first flew over and appealed to theSanford, Floridacity council to allow him to build Disney World in Sanford, but his appeal was declined. The citizens of Sanford did not wantthe crime that was sure to come with tourism. He saw the well-developed network of roads, includingInterstate 4andFlorida's Turnpike, withMcCoy Air Force Base(later Orlando International Airport) to the east, and immediately fell in love with the site. When later asked why he chose it, he said, The freewayroutes, they bisect here. Walt Disney focused most of his attention on the Florida Project both beforeand after his participation at the 1964-1965 New York World's Fairs, but he died onDecember 15,1966,  five years before his vision was realized.To avoid a burst of land speculation, Disney used variousdummy corporationsand cooperative individualsto acquire 27,400 acres (110 km², 43 mi²) of land. The first five-acre (20,000 m², 217400 ft²) lot was bought onOctober 23,1964, by theAye four Corporations(a pun onInterstate 4). Another dummy corporation name which land was bought under was RETLAW which spelled backwards is WALTER.Others were also used with a second or secret meaning which adds to the lore of the Florida Project,including M.T. Lott Real Estate Investments (pronounced empty lot). CHN The Netherlands Ravinder singh bhati4
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