Bigbazaar Catchment area Analysis, pattom, Trivandrum

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A STUDY OF THE CUSTOMER PROFILE, SATISFACTION LEVEL, BUYING PATTERN AND CATCHMENT ANALYSIS OF THE CATCHMENT AREA OF BIG BAZAAR, FUTURE VALUE RETAIL (INDIA) LTD, PATTOM, TRIVANDRUM Submitted for the partial fulfillment of MBA program at BIM trichy.
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  Summer Project Report on“A STUDY OF THE CUSTOMER PROFILE, SATISFACTION LEVEL, BUYINGPATTERN AND CATCHMENT ANALYSIS OF THE CATCHMENT AREA OF BIGBAZAAR, FUTURE VALUE RETAIL (INDIA) LTDPATTOM, TRIVANDRUM”Under the guidance of Mr.Larish C.SSr. Marketing ExecutiveBIGBAZAAR Submitted in the partial fulfillment of the requirement for the award of degree of Master of Business AdministrationByLIJU.V.J26087BHARATHIDASAN INSTITUTE OF MANAGEMENT (SCHOOL OF EXCELLENCE OF BHARATHIDASAN UNIVERSITY)TIRUCHIRAPPALLI 620014  STUDENTS’ DECLARATIONI hereby declare that the project report titled“A study of the customer Profile,satisfaction level and catchment analysis of the Customers- in reference to Big Bazaar,Future Value Retail (India) Ltd.”Submitted in the partial fulfillment of the requirementfor the award of degree of MBA, is our srcinal work.This has not been submitted in part or full towards any other degree or diploma.LIJU.V.J26087BHARATHIDASAN INSTITUTE OF MANAGEMENT(SCHOOL OF EXCELLENCE OF BHARATHIDASAN UNIVERSITY)TIRUCHIRAPPALLI   ACKNOWLEDGEMENT  It gives me immense pleasure to acknowledge all those who have given me their valuabletime, energy and views to supply all indispensable facts and opinions that has helped us in bringing out this project to fruition.I would like to express my respectful thanks to Mr.Larish C.S (Sr. Marketing Executive) for constantly supporting and guidance in achieving the prescribed objectives of my project.I am also grateful to Mr. Shankar (Store Manager of Big Bazaar, Pattom,Thiruvananthapuram) and Mr. Rahul(Sr Human Resource Manager at Big Bazaar, Pattom,Thiruvananthapuram ) for their kind cooperation throughout survey.I am also thankful to Prof. Sundar , Prof Bharathidasan Institute of Management for hisenlighten guidance and knowledge.I would like to express my gratitude to all our respondents, who selflessly adjusted their schedule to accommodate me in their schedule. This project would not have been successfulwithout their help.My hearty thanks to all my friends and colleagues who have shared their knowledge andinput.Last but not the least I would like to thank the almighty God for blessing me with thisopportunity and completing it successfully.Liju.V.J (26087)E XECUTIVE SUMMARY  The Indian retail industry—one of the fastest growing industries in the country over the past couple of years— is no exception. While 2008 showed growth for the industry on thewhole, the last quarter of 2008 was impacted by the economic slowdown and liquiditycrunch, and this is expected to continue in the current year.The year gone by was packed with several significant developments for the Indianretail industry, including the entry of many global players, growing acceptance of the modernformats, the success of many specialty retail formats, and the rising competition in theregional markets beyond the metros and Tier 1 cities. On the other hand, the after effects of the global economic turmoil are being felt in India as well, and the economy is expected togrow at a significantly lower rate over the next 2 years (between 5 to 7 percent according tovarious estimates*). Consequently, overall consumption levels, particularly discretionaryspend and impulse purchases have been affected, which, in turn, has resulted in a lower growth rate for the industry for the current year.Moreover, this trend is expected to continue in 2010. Given the industry‘s changinglandscape and emerging challenges, the focus of industry players too is changing; with astrong emphasis on profitable growth in the current scenario. Hence, retail companies areincreasingly concentrating on strengthening existing operations and assessing options for growth through consolidation, while continuing to innovate. Factors like renegotiatingrentals, store rationalization, working capital management, regionalization, cost optimizationand manpower resizing are some of the key Top of Mind (TOM) issues for retailers in thecurrent context of the downturn. In the year 2004, the size of Indian organized retail industrywas Rs 28,000 cr, which was only 3% of the total retailing market. Retailing in its presentform started in the latter half of 20th Century in USA and Europe and today constitutes 20%of US GDP. The contribution of organized retail is expected to rise from 3% to 9% by theend of the decade. In India it has been found out that the top 6 cities contribute for 66% of total organized retailing. With the metros already been exploited, the focus has now beenshifted towards the tier-II cities**. The 'retail boom', 85% of which has so far beenconcentrated in the metros is beginning to percolate down to these smaller cities and towns.The contribution of these tier-II cities to total organized retailing sales is expected to grow to20-25%. In the year 2004, Rs 28,000 cr organized retail industry had Clothing, Textiles&fashion accessories as the highest contributor (39%), where as health & beauty had acontribution of 2%. Food & Grocery contributed to 18% of the total.
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