Balanced Scorecard

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OVERALL STRATEGY MAP SATISFIED SHAREHOLDERS DELIGHTED CUSTOMERS EFFICIENT& EFFECTIVE PROCESSES MOTIVATED & PREPARED WORKFORCE Long-Term Shareholder Value ROCE 15% Productivity Strategy FINANCIAL PERSPECTIVE Improve Cost Structure Operating Cost & Efficiency Increase Asset Utilization Revenue Growth Strategy Expand Revenue Opportunities Enhance Customer Value What do Shareholders¶ Expect? Capacity Utilization Capability Utilization Brand / Image OFFER PRODUCTS & SERVCIES THAT ARE CONSIST
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