Apple I

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Sajal Khanna JIML-09-R-017 Sec -B Apple I-pod Revolution Company Review Established on “April Fool’s Day” in 1976 by Steve Jobs and Wozinak, both college drop outs. Early Years (1976-1981) ã ã ã ã The apple i-pod went on sale in July 1976 for $666.66. Apple was incorporated on Jan 3, 1977. Apple II hits the market in 1977. Apple soars to $1 Million in 1980 and went public. Lisa and Machintosh (1981-1985) ã ã ã ã Apple face saturated market after the launch of IBM PC. Apple introduced Lisa with
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  Sajal Khanna JIML-09-R-017Sec -B  Apple I-podRevolution Company Review Established on “April Fool’s Day” in 1976 by Steve Jobs and Wozinak, bothcollege drop outs. Early Years (1976-1981) ã The apple i-pod went on sale in July 1976 for $666.66. ã Apple was incorporated on Jan 3, 1977. ã Apple II hits the market in 1977. ã Apple soars to $1 Million in 1980 and went public. Lisa and Machintosh (1981-1985) ã Apple face saturated market after the launch of IBM PC. ã Apple introduced Lisa with hefty price of $10,000. ã Steve Jobs resigned from Apple in 1985 and founded NeXT Inc. ã Apple seeking to make big splash introduces the Mac commercialduring the Super Bowl XVIII on Jan 22, 1984.  Rise and Fall (1986-1993) ã The period between 1989-1993 was the “Golden Age” of Mac. ã Apple introduces Mac II and Apple was again in the spot light. ã Apple introduces Power Book and system 7. ã 1993, Sculley was ousted after his pet project (digital camera,speakers and TV appliances). ã Micheal Spindler takes over the Apple’s operations.Attempts of Reinvention (1994-1997) ã 1994, Apple aligned with IBM, Motorola in AIM alliances andintroduced Power Mac. ã 1995, Gilbert pushes out Splinder after sales suffered due to partsshortage. ã Apple acquired NeXT Inc. which reunites Apple with Steve Jobs.  New Beginning (1998) ã Apple introduces i-Mac, featured current techonology and ground breaking design. ã Apple stunned Wall Street by earning $45 Million in first quarter of 1998. History of Digital Audio Player ã The first mass produced DAP was “MP Man” in 1997. ã It was branded as Eiger Labs MP Man F-10 to North AmericanMarket in 1998. ã Rio PMP 300 from Diamond Multimedia was introduced in 1998. ã In 1998 Compaq developed the first hard drive based DAP calledPJB-100. History of I-Pod ã Frist Generation  ã October 2001, Apple unveiled first Gen. I-Pod, 1.8” HardDrive, 5 GB. ã March 2002, Apple introduced 10GB Model of first gen I-Pod. ã Second Generation ã Second generation I-Pod was introduced on April 18,2003, was thinner and launched in 10GB, 15GB & 30GB. Situation ã In 2000, Steve Jobs, Candy colored i-Mac was leading the change for Apple’s come back but to further spur sales, company started asking :“What can we do to make people more machintoshes???????” Situation Analysis ã Industry Overview ã Strides of windows platform was narrowing the edge of Apple’s products. ã Hard disk based Music Player are too big to carry and weigh ½kg. ã  New Music Player let you cram CD’s with MP3 favorite. ã Environment Overview ã Company planning to extend the use of its personal storagesolution into MP3 players. ã Consumer electronics company are rushing out their owndigital audio products. SWOT Analysis  ã Strength ã High quality product which makes Apple different than itscompetitors. ã Apple niche audience provides the company with insulationfrom direct price competition. ã Weakness ã Weak presence in business area. ã Dependency of New Product launches. ã Opportunity ã Large population Gen(X&Y) which are extreamlyindividualistic and brand conscious. ã Booming MP3 player market. ã Threats ã Intense competition. ã Changing technology. ã Leverage ã Apple leveraged the fact that high quality product which isdifferent than its competition and targeted to Gen(X&Y) whichwere extreamly individualistic and brand conscious. Market Mix ã ProductApple I-Pod first generation, small and user friendly, black andwhite screen 5GB HD stores 1000 songs. ã PriceUS $ 399.00
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