Aarong SWOT Analysis

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1. Fashion For All AaRoNg 2.  Sakif  Ezat  Nishat  Ridita  Pappu 3.  Briefly describe the product or service, the user problems it solves, and the…
  • 1. Fashion For All AaRoNg
  • 2.  Sakif  Ezat  Nishat  Ridita  Pappu
  • 3.  Briefly describe the product or service, the user problems it solves, and the audience for which it is intended.  Outline different models available.
  • 4. AARONGmeans“villagefair”.Itis themostpopularlifestyleretailchainin Bangladesh.Thisbrandwas establishedin1978by anorganizationwhichis BRAC.AARONGoperatesproductionunitsinruralandsemi-urbanareas as a partof itssocialenterprisemodelprovidesthemarketlinkagethrough itsretailoutlets.Today,AARONGhas15 retailstoresacrossBangladeshand over100 fashionandlifestyleproductlines.
  • 5. Make The Leading Brand in Bangladesh In 5 years
  • 6. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 2012 2013 2014 2015 Statistics AaRoNg Sells Rate Profit
  • 7. Men’s 22% Women’s 30% Children 14% Home Décor 7% Non Textile 8% Jewellery 7% Leather 8% Beauty 6% Sales Percentage Men's Women's Children Home Décor Non Textile Jewellery Leather Beauty
  • 8. Understanding the strength and weakness of an organization and identifying both the opportunities and threats. Then analyzing and taking correct initiatives to overcome weakness and face the threats and to take proper advantage of opportunities and strength to develop an organization is known as SWOT analysis. What is SWOT analysis?
  • 9. Strengths Weaknesses Opportunities Threats
  • 10. Positive Negative Internal STRENGTH S WEAKNESS W External OPPORTUNITY O THREAT T
  • 11. Strengths Characteristics of the business or project that give it an advantage over others. Weaknesses Characteristics that place the business or project at a disadvantage relative to others.
  • 12. OPPORTUNITY Elements that the business or project could exploit to its advantage. Threat Elements in the environment that could cause trouble for the business or project.
  • 14. Leading brand reputation. Production quality. Innovative. STRENGTHS
  • 15. WEAKNESSES Limited Budget in R& D. Higher Closing inventory.
  • 16. Opportunities International Market. Cultural Events.
  • 17. Threats Small but more competitors. Price war with competitors. Recession.
  • 18. Recommendations
  • 19. Increasing Sponsorships. Innovative Decorations Items. Short Term
  • 20. Long Term Unused Products Distribution. Adjust Production.
  • 21. Alternatives Change The Display Of All Branches. Innovative Decorations Items. Food Corner
  • 22. Fashion Is Aarong Style Is You. There We Are For You
  • 23. Any Doubts?
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