93209998-Product-Mix-of-Bajaj.pptx

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  BAJAJ GROUP SUBMITTED TO :Prof.(Dr) MeetaMunshi Submitted by:PriyankaThakkarSnehaMenonDeep BajajHarshitPatelIshitaSalot   INTRODUCTION  PRODUCT MIX  CONCEPTS OF…  LINE STRETCHING  LINE FILLING  LINE PRUNING  WIDTH  DEPTH  LENGTH  CONSISTENCY AGENDA  INTRODUCTION OF BAJAJ GROUP  AnIndianconglomeratefounded byJamnalalBajajin 1926,Mumbaicomprises 34 companies  Its flagship companyBajaj Autois ranked as the world's fourth largest two & three wheeler manufacturer  Key people: RahulBajaj (Chairman&MD)  Products :  Automobile  Financial services  Home appliances  Electrical  IronandSteel  Insurance  Revenue: 30,000crore(US$5.7 billion)  Employees: 36,000 (as of 2010)  Subsidiaries: Bajaj Auto,Bajaj Electricals ,MukandLtd&Bajaj HindusthanLtd  BAJA   PRODUCT MIXOR PRODUCT ASSORTMENT “Set of all products and items a particular seller offers to sale”
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