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Published on: 18 February 2008 www.autozine.co.uk Hyundai i10 10 steps to success How does one make a good car? It is pointless to bring out a new model which offers exactly the same as the existing cars. The me-too approach only gets a small share of the market. Real success can only be achieved by improving and inventing. With the i10, Hyundai has followed all the rules of the game exactly. Autozine will explain in 10 steps why the Hyundai i10 has everything in order to be a success. Step 1:
  Published on: 18 February 2008www.autozine.co.uk  Hyundai i10 10 steps to success How does one make a good car? It is pointless to bring out a new model which offers exactly the same asthe existing cars. The me-too approach only gets a small share of the market. Real success can only beachieved by improving and inventing. With the i10, Hyundai has followed all the rules of the gameexactly. Autozine will explain in 10 steps why the Hyundai i10 has everything in order to be a success.Step 1: Aim Begin with a clear aim. A small car must still be a completecar. The available space must be used to the maximum.Consequently, the wheels have been placed at the furthestpoints and relatively small wheels have been used. This waythe wheel arches take up as little room as possible.Thanks to this set-up, the space up front is good. Especially incomparison with its predecessor, the Amica, the i10 isconsiderably broader. The passengers no longer sitshoulder-to-shoulder, but have plenty of room to manoeuvre.The i10 sits a little higher than your average private car,which makes getting in easy.One should not forget the space on the back seat: with evenlarge adults being able to sit comfortably. The leg space in theback of i10 is even better than many a larger car! Step 2: Luggage space Don't forget the luggage space. However, unfortunatelyHyundai did just that. With 225 litres, the loading space isonly average in size. With the rear seat folded down, theloading space increases to just 889 litres. This is again onlyaverage. Unfortunately, the i10 also has a considerableloading lip, which makes loading and unloading less easy.The back shelf doesn't move simultaneously with the lid of the boot. This is especially annoying when you're laden downwith the shopping bags and luggage. 1  Published on: 18 February 2008www.autozine.co.uk  Step 3: Advantageous in acquisition Make the car financially attractive. Hyundai is strong inbuilding cars with a favourable price/performance ratio. Thisstarts with very practical matters which make the car handierbut not more expensive. The i10 is generously equipped withcompartments and boxes. The gradation of the speedometerhas been designed in white, while all the other gauges (revcounter, fuel meter) have a black background. This makes iteasier to ready and hardly makes it any more expensive.From the basic model upwards, the i10 has power steeringand a radio/CD player. The last of which is also compatiblewith CDs with MP3 files. There is even a connection for anexternal MP3-player! The more expensive versions of the i10have remote central locking, electric front and rear windows,air-conditioning and electric side mirrors. The top versiondisplayed here is equipped with rear spoiler and light metalalloys. Step 4: Advantageous to use Make the car not only advantageous to buy, but also to use.With this in mind, the i10 is provided with a 1.1 litre fourcylinder engine. It doesn't perform as well as the competition,but on the other hand the i10 is particularly economical.In the city and on country roads, the 66 bhp i10 keeps up inthe traffic flow with no problems. In order to filter smoothlyinto the traffic on the motorway, the i10 has to work hard. 120km/hr is a pleasant cruising speed, however above that thereis little left over in reserve. Hyundai promises a top speed of 151 km/hr, however 140 km/hr is already difficult to achieve.The i10 is also available as a four gear automatic. This worksas expected, however that's about it. The electronics changegear at the wrong time. Moreover the automatic i10 isconsiderably slower than the manual model. In short: if it'sreally necessary the automatic is sufficient, however the i10with manual gearbox is a much better choice. Step 5: Comfort Ensure sufficient sound insulation. At stationary revs, theengine is so quiet, that the front windshield wipers are moreaudible! Even the sounds from the tyres and the driving windare extremely civilised for a car in this class. Unfortunatelythe test car had some rattles on a very poor road surface; aspokesman from Hyundai promised that this is unusual.The i10 is strongly sprung and consequently unevenness inthe road surface is exceedingly noticeable. This affects thecomfort slightly, however Hyundai have chosen well withtheir eye firmly set on points 6 and 7: 2  Published on: 18 February 2008www.autozine.co.uk  Step 6: Driving pleasure Choose a firm suspension, which guarantees a good roadhandling. Small, efficient cars have as a rule also an“efficient” suspension which leaves much to bedesired of their road handling. The i10 steers through turns athigh speed without losing grip. The i10 gives a lot moredriving pleasure and trust than many a competitor.The i10 is very manoeuvrable (turning circle: 9.5 meter) andfeels particularly at home in the city. During the test ride therewere narrow little laneways on the agenda that would evendefy a bicycle. The i10 went down the narrowest of laneswithout a second thought. Moreover the i10 has a goodoverview, which makes manoeuvring even easier. Step 7: Safety The good road handling prevents accidents (active safety), butdon't forget the passive safety. Unfortunately the basic modeli10 has only one airbag. For a modest hike in price, it'spossible to increase this to two or even four airbags.Brakes with ABS, whereby the car remains manageableduring an emergency stop, are standard. Moreover the i10 hasfour disk brakes (drum brakes in the rear are more usual),which means that the car brakes outstandingly. Step 8: Interior The driver sees the interior of the car; therefore care has beenrightly given to an attractive design. The dashboard of the i10has been built with playful, round forms. All the knobs andpaddles have been brought together in“islands” where each has their own function.Dependent on the model, the interior is equipped withcolourful options. The chairs can be covered with fun prints. Step 9: Exterior Even a small car can look nice. With this in mind, Hyundaihas given the i10 a flowing shape. The nose with its highlyplaced headlights gives the i10 a brave and assured look. Theblack accents give this city rascal a sturdy appearance. Thei10 is without a doubt a Hyundai of the new generation, justlike i30. 3  Published on: 18 February 2008www.autozine.co.uk  Step 10: Bonus Aim for the bonus: allow Autozine to photograph the car on alarge square in the inner city of Palermo (Sicily, Italy). Put apleasing female behind the wheel to enhance the photographs. Follow these ten steps and the Hyundai i10 will certainlybecome a success! Conclusion The Hyundai i10 is a car made according to the handbook.With this in mind the negatives are hard to find: the luggagespace has a considerable lip and the shelf doesn't move withthe lid of the boot. The automatic gearbox functions no morethan reasonably well, but that's it.The Hyundai i10 offers an abundance in interior space, bothin the front and in the rear. Taking into account the finish andthe comfort, the price/performance ratio is very good. Due toits economical engine, the i10 is also advantageous to use.Performance (position, control, brakes) is above average,which makes the i10 also very safe. Finally the car looksgood. In short: the Hyundai i10 has everything to become agreat success! 4
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