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cpm matrix
  Contents  Need for an external comparison  The competitive profile matrix  Building the matrix  Understanding a CPM for a company  Conclusion  Need for ExternalComparison  Understand key opportunities andthreats  Develop appropriate strategies tomaximize opportunities and counter threats  Requires competitive intelligence in thefollowing spheres ◦ Economic ◦ Social ◦ Political ◦ Legal ◦ Technological  External Information Sources  Indexes  – Wall Street Index, BusinessPeriodicals Index  Internet Sources  – New York StockExchange, Investor Guide,BigBook.com  Magazines  – Barrons, Forbes,Washington Post  Government  – Department of Commerce, Science and Technology  Consultants  – Boston ConsultingGroup, Deloitte  Tools for an External Audit  Porter’s Five Forces Model ◦ Rivalry amongcompetitors ◦ Potential entry of new competitors ◦ Potentialdevelopment of substitute products ◦ Bargaining power of suppliers ◦ Bargaining power of consumers  External Factor Evaluation (EFE)Matrix ◦ Key factors ◦ Importance of factors ◦ Ranking for factors ◦ Sum of weightedscore  Competitive ProfileMatrix
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